This article from Muncievoice.com talks about different ways to improve customer service for real estate agents.
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| Image Source: muncievoice.com |
MUNCIE, Indiana – For you real estate agents, you know the housing market is recovering, but are you getting the amount of clients you want. What can you do to get noticed? What brings in clients? It may be that your customer service needs some extra attention. Try these three tips to bring people into your office.
Change Your Fees
Even though it seems that home sales may be on the rise, as has been the trend for the past few years, the fees that real estate agents charge can be ludicrous. We all know that every working individual needs to make money, but let’s get serious—$20,000 looks like a heart attack on paper… unless it’s justified.
If you sell big homes, then you obviously will lean toward bigger fees. And that’s fine. Make sure there’s a reason that your buyers are paying you what some folks make in a year. Itemize your fees on paper and in person, suggests Bacal & Associates. If the buyer has amazing credit or is willing to drop more of a down payment than is expected, go ahead and give them a break on one part of your fee. You also may want to lower your fees overall. By giving everyone a break, your buyers will share this information with other potential buyers.
Establish a Social Media Presence
Make your social media presence large. Use all the available platforms to their fullest extent. Post blog entries including useful facts about the real estate market. Don’t just regurgitate facts. Tailor them to the current season, recent condo trends, whatever. Check out photo-based sites like Pinterest for Real Estate to share pictures of your properties. Whatever networks you use, get your name out there and get people talking about you. And if you’ve only dabbled in social media, get comprehensive get-started guidance at Mashable.
Use a Cloud Contact Center
According to the Census Bureau, almost 36 million Americans moved between 2012 and 2013. The in-state movers are likely to make all contact in person at your agency’s brick and mortar location. However, out-of-state movers will likely make initial contact via phone or email. Depending on how much energy you put into your social media campaign, you may have a large batch of new buyers heading your way and managing these new contacts can be rather tricky and time-consuming.
Fortunately, there are solutions. The folks over at Zipwire and other cloud centers have created a management system for your client pool that allows you to stay in constant contact with your buyers. Have someone interested in your listing in Scottsdale, Arizona, and they live in Michigan? It might be a good idea to share a picture or some live camera footage with them via the cloud system. With all of your clients in this contact cloud, you can provide the ultimate customer service.
For more real estate advice, follow this Clarence Butt Facebook page.
